In this video, you are going to learn, “what is market research?” Marketing research is a technique of identifying and analyzing the information related to the methods and problems of marketing. The chapters I have discussed are – 1. What is market research? 2. Definition of market research. 3. Scope of Marketing research. 4. Market research process.(Probability sampling, Non-probability sampling) 5. Market Research Techniques. 6. Types of Market research.